…once upon a time, so last year about in April, I set my mind on sex- and gender-specific #medicine as the area I wanted to set my business in.
During my quest for a #businessidea I chose the following strategy.
1️⃣ Ask myself the same question and meditate over it again and again.
2️⃣ Talk with as many people I can to get different perspectives and thoughts about it.
So the question I used was:
“How can I bring sex- and gender-specific medicine to a wide public?”
I turned this question left and right for over 2 months talked to everyone without huge breakthroughs until Carmen Rüggeberg asked me the right questions in the beginning of June.
On a sunny day still working at Accenture I went to lunch with my colleague Carmen who is passionate delivery excellence and her family. We decided to grab something quick from the grocery store and sit in the sun.
As soon as I told her about my focus on sex- and gender-specific medicine she started to fire questions. Like in good old project times Carmen was holding me accountable:
“Thao, sex- and gender-specific medicine it is nobel, but WHO is going to pay for this? What about your two daughters?”
🥵😳🤯
I started to have a small panic-guilt attack, thinking I am about to ruin my children’s future.
My mind was racing. Who has money in the healthcare system?
“Ok, Carmen, maybe marketing budgets of big pharma and medtech.”
“Ok ok, but what should they pay for?”
“Hmmm to explain to everyone that there is sex- and gender-specific medicine inside their product. “
“But, Thao how you want to do it?”
Look on the 🍌 from the supermarket.
“We could label the products like Fairtrade International on this banana.”
💥 Boom and there it was!
Since this day the concept of EQUAL CARE has evolved and pivoted to a certification and a registry for interventions and instititions that have a gender-sensitive approach. But it all can be traced back for me to this moment.
If you would like to find out more about the topics of gender-specific medicine and the related work of EQUAL CARE,
visit us on Instagram, X, LinkedIn or on our website www.equal-care.org.
